Look Up
Suburban kids dream of conquering city swag. When you spend your growing years looking up to the hype of giants that roam the streets just on the outskirts of your world, all you can do is keep on climbing their way. Dress the part, and know you’ll get there soon enough if you keep on looking up.
Dick’s Sporting Goods
NBA Suburb Week by Dick’s Sporting Goods
Suburban fans make up a huge chunk of NBA viewership, and they’re finally getting the recognition they deserve.
NBA Suburb Week will include events and parties exclusively for suburban fans, making their trek to the stadium well worth their while, and include merch drops, fan ops, and other NBA events leading up to the All-Star break.
NBA Suburb Week Jerseys
DSG will take fan submissions from suburbs surrounding NBA cities and release a limited line of jerseys from the burbs to be worn in game by stars on the court prior to the all-star break.
DSG Local Legends Series
In partnership with ESPN’s 30 for 30, DSG will release a mini documentary series highlighting NBA athletes who grew up in the suburbs, and what their journeys to success at the highest level looked like.
DSG Suburb Tour Bus
A fleet of tricked out DSG school busses will traverse the burbs during NBA Suburb Week, each bus holding exclusive merch unique to whatever section of the country it happens to be touring.
Busses will always stop at local skateparks and black tops. Follow its location announcements on IG @DSGSuburbTour
DAVE’S GOODS by Lil Dicky
The posterboy white suburban rapper came to flex. Dave Burd (Lil Dicky) will release an exclusive line under the moniker DAVE’S GOODS that aims to up the ante in DSG’s plot to gain street cred.
VR City Rooms
DSG will install experiential VR rooms in store, set up to give the viewer a chance to walk the streets of any city in the world.
Check out NY Fashion Week, Miami Art Basel, and other famous streetwear scenes all from your suburban Dick’s Sporting Goods.
Art Direction : Alec Fisette
Copywriting : Pablo Rodriguez