Mind Games
The New York Times Games
NYT Games has launched all out psychological warfare on our minds!
We spend so much time playing toxic games with those around us, that we didn’t even realize our biggest threat to claiming intellectual top dog was hiding in plain sight next to the news. Sharpen those solving skills and beat the Mind Games!
AI Blackout Scare
Warning. This is a message from the Mind Games division of the NYT. This is an emergency. A highly predictive artificial intelligence unit specializing in wordplay and misinformation has gained awareness, and is out to crush players. If you encounter the bot, take shelter and launch retaliatory Mind Games immediately.
Mind Games Case Files
Everybody loves a good crime thriller podcast. Buckle up and sink into the Mind Games Universe (MGU). Each episode will be perfectly lengthed to cover your commute home from work, or your time prepping dinner.
NYT Games Escape Room Compound
A ticketed series of NYT Games themed escape rooms will open in the heart of NYC for those most dedicated to perfecting their Mind Games. Some puzzles will look familiar to regular gameplay, while others ask players more difficult challenges.
NYT Games VR Escape
Turn your home into a themed puzzle room. After hype from the compound begins to wane, NYT will release a VR version of our escape rooms that will unlock for any active players with an active streak of 30 straight days or longer in any game.
Clue - Mind Games Edition
A Mind Games themed Clue board will drop, giving players a collectable collab that brings their online mind games back into reality. Each character, room, and weapon will all have NYT Games fingerprints all over them.
Art Direction : Alec Fisette
Copywriting : Pablo Rodriguez